Image and Media

In today’s fiercely competitive marketplaces, you are faced with image and media problems that prevent you from reaching your goals. Your problems may range from zero credibility with constituents, not receiving grants, not having a clear message, or not knowing what to do next about your mission. In short, you need help to find your way out of your problems.

We use the resourcefulness of our talented associates to breathe life into your image and to build your credibility with the media, clients, grant makers, and decision makers. We understand that your success will depend on how we target the most difficult problem areas and on how we provide the highest quality solutions by means of these specialty areas:

Media Relations
We can make things happen for you through our relationships with a wide range of trade magazines, business press, general circulation dailies, news and talk radio stations, cable and network television news programs, and on-line sites/blogs. We design and implement media relations campaigns, write press releases, feature articles and op-ed pieces, prepare case studies or white papers, and arrange executive interviews. We also analyze and evaluate your current media relations program.

Copywriting
We create and shape copy that gets you noticed by the right audiences, targets your clients or customers, makes your product or service stand out, and proves the value of your image. We are effective in writing ads, brochures, catalogs, direct mail, trade show materials, and all other manner of persuasive copy, especially for print, radio and online media.

Issues Management
We work hard to alert you to issues that may affect your image and your organization’s strategic goals. We have the ability to investigate and to pinpoint information that will help you anticipate and respond to possible opportunities or threats. We are able to formulate and direct crisis communication programs and issue governance. We also develop grassroots programs, propose coalitions and alliances, design strategies to deal with all levels of government, media, philanthropy and businesses, and we determine the impact of public opinion on you.

Image Platforms
We are expert in finding better ways to increase the power of your image among clients, media, and policymakers. We are adept at building an image platform from concept to completion. We have a full understanding of graphic design to create print or on-line ads and any other collaterals. We also help you plan for trade shows, seminars, conferences, and industry networking events. We introduce you to potential partners or alliances to become your advocates. We craft scripts and train your key spokespersons to influence targeted audiences and key individuals. We set up media tours, press conferences, and one-on-one interviews to explain and promote the benefits of your product or service.

Community Positioning
We are well-grounded in selecting activities or programs that create good will within local and regional communities. We view your organization’s relations with schools, universities, charities, museums, religious institutions, social services agencies, and many other groups and individuals as a vital dimension to conventional public relations strategies. We help guide your community involvement efforts to get maximum positive results. We also are proficient in writing grants aimed at government agencies and foundations.

Enhancements
We expedite online media strategies that give you an edge in gaining more visibility on the web. We are expert in website development and internet communications. We perform impact reviews of your text, graphics, logos, taglines, ads, and artwork on the web. We recommend online strategies and opportunities that accelerate and improve your image and media outreach.

Language
We are capable of speaking a number of foreign languages to apply your image and media solutions throughout the world. We offer translation, print, and voice-over services primarily in English, Spanish, French, German, Portuguese, Chinese, Japanese, Russian, Italian, Arabic, and Polish.

Public Speaking
We are well versed in adding value to your public speaking and media interview opportunities. We emphasize a visual and intuitive approach to training you to make better impressions.